Archives for December, 2007
Wednesday, December 26th, 2007
Today was the perfect day to hibernate with the overindulgence of Christmas behind us. It’s is also Boxing Day in Canada and a public holiday.
I was always perplexed by this name attributing it to the sport, boxing. I know that it’s the equivalent to black Friday in the states, where stores offer huge discounts after thanksgiving. Today, I learnt of some of the origins of Boxing Day.
Boxing Day is celebrated in Canada, Britain, New Zealand and parts of the commonwealth.
The explanation of Boxing Day on the radio goes as follows, in Victorian times, people boxed up the unwanted gifts and donated them to the poor.
Wikipedia suggests a few more theories. One is an extension of what I heard on the radio and that it was to give presents to those who had worked for them throughout the year.
Another is to have the workers come with a box on Christmas day so that it could be filled with coins as special year end gifts.
Many sites refer to the Christmas box which was a wooden or clay container where people placed gifts. Christmas Boxes were used in different ways. They were on the explorer’s ships, Alms Box in the churches to help the poor, workers after Christmas day …..
So hope you had good Boxing Day.
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Monday, December 17th, 2007
I was at a networking event recently where an up and coming entrepreneur asked the question, how do you pick the name of your company? This got me thinking, what was the process that I went through when I was looking for a name?
Thinking back it was very tricky, like starting with a blank canvas where the possibilities were endless.
The best way to start is to open a bottle of wine or make a cup of tea and most importantly be in creative space. Enlist the help of friends, family or colleagues if need be.
I had a number of brainstorming sessions and had some friends help out with some of these as well. I picked all the phrases and words that described the product then I tried another path where I described the company. I googled to see what others were called in this space to avoid having the same name.
I looked for language translators and put in some of the words/phrases I had come up with to see if I liked any of the words. Different combinations of words in any language were explored as well.
It was several weeks before I finally settled on Virtual EyeSee. I liked the combination of EyeSee which was a play on words from I See. The word Virtual is self explanatory.
Here are some businesses that I have come across and this might give you some ideas on how to pick one.
Use your own name like Holly Michael Graphic Design
Pick a name that has a story that is meaningful to your business Klondike Marketing and Consulting
Another is to have a name that describes your business
So what are some of the things that you did to pick the name of your company? What were some of the things you did to inspire you? Any suggestions on how to get started?
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